DESIGN APPROACHES TO CREATING A CREATIVE FASHION STYLE IN CLOTHING WITH THE USE OF JEWELRY

Abstract

The purpose of the article is to determine design approaches to creating a creative fashion style in clothing with the use of jewelry. Within the framework of theoretical research, scientific sources from the last five years that highlight modern trends in styling and principles of image harmonization are analyzed. It has been found that in the design approaches of the 21st century, there is a clear shift from the creation of material objects to the design of the consumer experience, at the center of which is self-expression and the formation of a unique style of interaction with the product. The key components of a stylish image have been identified: color, silhouette, textures, accessories, and details. Particular attention has been paid to the role of jewelry as an accessory that ensures the expressiveness and creativity of a person's image. It is noted that with well-chosen jewelry, basic clothing can take on a new style, for example, from business to evening wear, from romantic to more expressive or avant-garde. This flexibility meets the requirements of modern design approaches that focus on conceptual and cultural diversity. It has been found that modern trends in clothing design cover a wide range of directions, from exquisite restraint to luxurious glamour and rich forms. This stylistic spectrum opens up space for self-expression and creative interpretation of traditions, combining the past and the present. Several of the most popular styles in the modern world and the peculiarities of combining jewelry with clothing are analyzed. The need for a coordinated selection of jewelry and clothing, taking into account the cultural context, type of appearance, and color matching, is justified. In general, creating a creative and fashionable style in clothing is a multi-level process that requires consideration of several components: silhouette, color, texture, details, and jewelry. The combination of different design approaches and style solutions opens up new horizons for experimentation, individualization, and artistic self-expression. Prospects for further research are outlined, in particular regarding the study of the relationship between jewelry trends and global fashion trends, as well as the understanding of jewelry as a component of cross-cultural and social identity in fashion.