ETHNODESIGN HAIRSTYLE: ADAPTATION OF TRADITIONAL BRAIDED INTO A MODERN STYLE

Abstract

The article explores hair ethnodesign as a unique direction in contemporary art and design, focusing on the adaptation of traditional hair braiding forms to current stylistic trends. The author emphasizes the importance of preserving cultural authenticity through the reinterpretation of ethnic elements in fashion design, avoiding cultural appropriation, and developing an ethical approach to the visualization of ethnocodes. The hairstyle is considered a component of visual identity, communicating symbolism, status, ritual significance, and historical heritage. The article analyzes the symbolism of the number of strands, color, and compositional structure of braiding in Slavic, African, and Indian cultures, revealing the semiotic meaning of the hairstyle as a sign of cultural identity. The importance of using complex research methods—iconographic, semiotic, comparative analysis, visualization, and AR/VR technologies—is emphasized for creating authentic images. The authors review the practices of leading designers (Alexander McQueen, Valentino) and Ukrainian fashion brands that integrate ethnic elements into contemporary hairstyles. Special attention is given to the issue of a visual-compositional approach to hair design, focusing on the harmonious combination of form, color, texture, and symbolism. From a practical perspective, the article examines the creation of sketches, 3D visualizations, and mood boards that demonstrate ways to modernize traditional braiding styles. The author concludes that hair ethnodesign serves not only as a tool for preserving intangible cultural heritage but also as an effective medium for intercultural dialogue, capable of shaping new meaningful fashion trends. A promising area for further research is the integration of digital technologies into design practices, enabling the creation of innovative ethnically inspired images with rich cultural meaning.