IDENTITY OF THE MOTIVATIONAL MOBILE APPLICATION “TTOG”

Abstract

The features of creating the concept and design of the identity of a motivational mobile application focused on improving productivity, concentration and motivation of users are highlighted. The paper explores the theoretical and practical aspects of a modern approach to self-development through mobile tools, as well as the impact of the information world on a person, their states, procrastination and the lack of clear goals in the educational process, work and everyday life. The trends in the use of mobile applications to improve the quality of life, gamification, the role of high-quality UI-UX design in the effectiveness of digital products and the features of forming the user experience are analyzed. A study of the needs of the target audience was carried out, in particular the creation of user-personas, as well as an analysis of competitive solutions on the market, tone of voice analysis, a brief, user-flow and other additional, no less important studies were created. Typical user problems were studied, such as procrastination, the complexity of formulating goals, distraction, visual and information noise, overload. The important role of design in interface design is revealed in order to achieve convenience, logic and visual balance. Particular attention is paid to a personalized approach to planning, motivation, reporting systems and focus mode. The relationship between interface design, functionality flexibility and user needs to maintain regularity, self-control and achieve goals is established. The result of the work was the development of a conceptual mobile application with individual planning, a reward system, blocking distractions and a visually calm, attractive interface that contributes to the formation of useful habits, increasing efficiency and productivity, as well as achieving desired goals